Top Line Results

  • 77% of Redeemers are New/Lapsed Users
  • Over 75 brands tested to date, Average Lift +20% over four weeks
  • 61% of Redeemers are Retailers' Top Two Quintile Best Shoppers, Average Basket Ring is +28% vs. All Shoppers
  • 82% of Shoppers "Like the Labels", 61% say it "Improves my Experience at Retailer"
  • 76% of Redeemers are "Non Heavy" Coupon Users
     

Research Tools

  • Test vs. Control matched panel testing (Super Valu, Safeway). Conducted by MASI.
  • Frequent Shopper Card data analytics - Basket level - including Source of Redemption, Source of Volume (Super Valu, Price Chopper). Conducted by Cannondale Associates.

 

 
 
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